Description
WHY WEBSITES?
If history can be reduced to one overriding principle, it’d be this: every new
technology change society forever. The development of ironworking changed
military and construction forever, enabling us to wage longer wars, to build taller
buildings, and to develop tools to move beyond agriculture for the first time in
history. The development of the printing press allowed ideas to be spread to the
common man, pushing us toward democracy and putting a market value on
ideas.
And the development of corporate law allowed industries to develop to the
point that ever-higher levels of industrial development and research were
possible, completely transforming the world in the space of about 150 years.
Today, the new technology is the Internet. And in the fifteen-odd years that the
Internet has been available to the masses, it’s created nearly as many
opportunities for promotion, communication, and business as all the massive
technological development throughout history.
In this book, we will focus on one of the most profitable opportunities available to
the prospective online businessman today–direct response website marketing.
We’ll talk about just what direct response site design is, and how to design your
web pages in order to convert as many visitors as possible into satisfied
customers.
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